Friday, April 27, 2012

What Everyone Should Know About Debt Forgiveness, Obligations and Deficiency

What is a Personal Debt Obligation?

A personal debt obligation is an amount of money legally owed to a lender that arises from a loan agreement. It involves a continuing obligation to make payments until the debt is paid off in full. A lender has the right to sue in order to collect any unpaid outstanding debt. A debt obligation can be secured or unsecured. A secured debt obligation involves the placement of a lien against the debtors property, so a lender can force the sale of the property to pay off the debt. An unsecured debt obligation has no security against the debtors property which means a lender can only sue a debtor personally to recover any monies due.

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What is Debt Forgiveness?

Debt forgiveness is the partial or total forgiveness of a debt. It means you no longer owe the debt to the lender or any other party. The lender gives up its rights to collect the debt and instead "writes it off" their books. Once a lender agrees to forgive a debt, the lender will report the forgiveness to the IRS by filing a 1099 form.

What is a Deficiency Debt?

Deficiency debt also known as debt deficiency arises when collateral that is used to secure a loan cannot satisfy the total amount due on the loan. It happens most often with debt involving real estate. However, it can occur in other types of collateralized loans such as car, business, and equipment loans. When a loan goes unpaid, the lender has the right to auction off the property to pay off the debt. If the lender collects less than what is owed at the sale, the shortage is called debt deficiency.

What are the consequences of a Personal Debt Obligation?

You will continue to owe the original amount that was borrowed plus any additional interest, late fees, collections fees, penalties, and/or attorney fees that may come due. If the debt obligation remains unpaid, then the lender can go to court, sue for a money judgment, get a money judgment, and use any legally available collection tactic. Most often, after a money judgment is awarded, a lender will attempt to put a lien on a bank account or garnish wages or put a lien on the debtors real estate. A lender can put a lien on business equipment. A debt obligation that turns into a money judgment can last for many years. In New York, a money judgment last for 20 years.

What are the consequences of Debt Forgiveness or Debt Deficiency?

Whether it is debt forgiveness or debt deficiency, the consequences are essentially the same. A lender has two general options regarding any unpaid debt. 1. The lender can forgive the debt. 2. The lender can get a court ordered money judgment to chase the borrower for the money or sell the debt to a third party.

If a lender agrees to forgive the debt, the lender will, in all likelihood, file a 1099 form for the forgiven amount. You should also remember to check your state taxing authority, since your state may consider debt forgiveness as taxable income. If the debt is secured by property, it may be possible to negotiate an exchange of the property for the full debt balance. In this case, the lender would not have a reason to file a 1099 form.

If the lender refuses to forgive the unpaid portion of a debt, then the lender will try to collect on the remaining balance. The lender can hire an attorney to sue for the remaining debt or sell the debt to a third-party. If successful, a lender will get a money judgment. There are various methods a lender can use to enforce collection of a money judgment. They can request your financial records to see if you have a job; to determine if you possess cash in the bank; or to locate your property. If the lender can find anything you own or earn, it will be seized or attached. The lender has the right to collect a fixed percentage of your wages also known as wage garnishment. By the way, the lender does not need you permission to garnish your wages. The lender simply contacts the payroll department and demands that a portion of your salary go to the lender.

When there is a debt deficiency from the sale of a property, the lender can forgive the difference or try to collect the difference. A deficiency debt becomes a new personal debt obligation unless a lender forgives the deficiency. Sometimes, a lender will demand a property owner sign another loan agreement for a deficiency debt. The IRS and some states offer tax relief to homeowners who have their debt deficiency forgiven. There is more information provided ahead about tax relief in this FAQ.

In our day and age, debt collection is big business. Technology makes it easier to find anyone and to find everything an individual earns or owns. There are third party companies purchasing personal debt obligations and/or deficiency debt from lenders. These third party companies may pay 10 to 20 cents on the dollar for the debt. Once the third party company owns your remaining debt, under most circumstances the third party has the same collection rights as the original lender.

Why does a lender issue an IRS 1099 form after Debt Forgiveness?

Debt forgiveness is considered taxable income by the IRS and by certain state and municipal taxing authorities. The IRS requires a lender to report the forgiven debt on form 1099-C, Cancellation of Debt. Individuals are required to report any forgiven debt on Form 1040. For example, lets say Mr. Jones originally borrowed 0,000 from the lender. The lender decides to forgive 0,000. Basically telling the debtor he or she does not have to pay 0,000. The IRS believes that since you did not have to pay back the entire loan, then you ended up keeping the money, therefore it is income.

What if I own a property with a value less than the mortgage balance, can the difference be forgiven through a short sale or a foreclosure auction? Can the difference become a deficiency debt? Will the IRS let me exclude forgiven debt and not look at it as income?

The general answer is yes to all of the questions. If a lender agrees to a short sale, the uncollected difference can be forgiven or it can become a personal debt obligation. If the lender forgives the difference then the amount forgiven can be considered taxable income. If the lender refuses to forgive the difference, then it becomes a personal debt obligation. This means a lender or a third party (who buys the debt obligation from the lender) has the right to legally pursue you by getting a court ordered money judgment.

If your home ends up selling at a foreclosure auction for less than what is owed, the uncollected balance is called a deficiency debt. A deficiency from a foreclosure action can be forgiven or can become a personal debt obligation. Various states have anti-deficiency statutes. These statutes prevent a lender from collecting on a deficiency. Also, the federal government enacted the Mortgage Debt Relief Act of 2007. The Mortgage Debt Relief Act of 2007 allows taxpayers to exclude income from the discharge of debt on their principal residence. Debt reduced through mortgage restructuring, as well as mortgage debt forgiven in connection with a foreclosure, may qualify for the relief. The act applies to all applicable debt forgiven between 2007 and 201. It applies up to million for joint filing and million if filing separately. Make sure you read the act and get a qualified tax professional to analyze your specific situation.

The IRS has additional exceptions to the "debt forgiveness is income" rule. The most common situations when cancellation of debt income is not taxable involve qualified principal residence indebtedness, bankruptcy, insolvency, certain farm debts, non-recourse loans and other exceptions established by the IRS. You need to speak with a qualified accountant or other professional, so you understand your tax obligations.

What are Anti-Deficiency Laws?

Simply put, an anti-deficiency law prevents a lender from collecting on a deficiency debt or places limits on how much a lender can collect on a deficiency debt. A homeowner will not be held responsible for any deficiency if the property is occupied by homeowner. Basically, the property must be the homeowners primary residence. The lender can only recover the property and any proceeds from a foreclosure auction sale.

Anti-deficiency laws do not prevent a lender from reporting the deficiency to the IRS. Since the lender is generally prevented from collecting the loss on a sale, the lender can report the loss to the IRS as forgiven debt.

You can contact your states attorney general or banking department to learn about any deficiency laws. You can contact a qualified attorney. There are certain states that limit a lender to only one lawsuit to collect a mortgage loan debt. So make sure you get a professional opinion about your state laws.

What happens If I settle a Credit Card or Business Loan for less than what is owed?

If negotiated properly a credit card company or lender may agree to settle a business loan or credit card debt. Normally, the unpaid balance should be forgiven. This brings up an important principle. In order to get debt forgiveness, it must be in writing!!. Keep this in mind. Just because the lender verbally tells you the debt is forgiven does not mean it is forgiven unless it is in writing. There are instances when a debtor is told the debt is forgiven only to get aggressive collection calls sometime in the future.

How can I determine What Is Best for Me?

Ask yourself "What am I trying to achieve, what are my goals?" Your answer should focus on what puts you in the best financial position in the short and long term. The focus should be on reducing your debt obligation with limited long term negative financial impact. If debt is forgiven, then you may have a tax bill. If the debt becomes a money judgment, then wages can be garnished or certain assets can be seized. You will need a qualified team of professional advisers to assist you or you need to do a fair amount of research. Your advisers can include an accountant, attorney, and/or a consultant.

Each persons circumstance is unique. It requires spending time listening, gathering detailed financial information, reviewing all necessary documents and discussing various strategies.

Now you know so take control.

What Everyone Should Know About Debt Forgiveness, Obligations and Deficiency

Thursday, April 26, 2012

Ways to Make Money Quickly, Legally

So, you are in a bind. Your rent is due and you don't have the funds available to pay your landlord? What to do? Well, after praying about your next step the revelation you receive may be not what you had expected. Perhaps you were looking for a miracle instead perhaps God has shown you ways for you to work out your problem quickly and legally. Yes, there are many ways to make money that are honest and smart. Let's take a look at some of them right now.

Ways to make money are perhaps much more numerous than you first thought:

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Hold a garage sale: Chances are you have some things around your house that you no longer are in need of. If so, hang a sign out front and invite neighbors and "drive bys" to visit you. While you may not own a big ticket item that can garner you a nice return, a bunch of smaller items including clothes, bric-a-brac, books, etc. could push you over the top.

Ebay: Not everyone is fond of garage or yard sales. In addition, if you have a special item which you know could bring in more money if you could advertise it, consider eBay or another online auction site to sell what-have-you. EBay has proven to be one of the biggest ways to make money that there is today.

Bake, clean, or provide another service: Not everyone has the time or inclination to cook for themselves, pick up their dry cleaning, mow the lawn, clean, etc. You neighbors may be too busy to take care of their yard but would gladly pay someone they know such as you to do the work for them. Offer to organize their attic or garage and don't be shy to charge them a decent rate. Perhaps in exchange for money they will offer to you whatever is in their garage of value. This can one of the ways to make money as you resell what they have online or in your next yard sale.

Online help: If you own a computer and have internet access, then this can be one of the ways to make money quickly and legally. Sometimes blog managers will pay for posters to add a few paragraphs of comments to their sites while others will be glad if you moderate their forums. Either way, if there is money involved you can raise cash that way too.

Watch the kids: Not everyone likes to babysit other children, but perhaps you are already "giving that service away" when your friends drop their children off to play with your kids. Let's be smart about it: are you providing a play date or babysitting services? If the latter, start charging by the hour to make sure your hard work gets a return on the investment!

Yes, there are many ways to make money you hadn't thought of in the past. Don't borrow off of your credit card and don't take out a loan you won't be able to repay later. Chances are there is a service you can provide, an item you could sell, or something you can offer that will bring in money quickly. Are there many ways to make money? Yes! Find out what they are and step forward in faith today.

Ways to Make Money Quickly, Legally

Tuesday, April 24, 2012

How Does Marketing Create and Satisfy Consumer Needs?

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. 

Part A  

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'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.  

The other aspect is that needs vary depending on what country you live in. "For example a consumer in the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society." The other part is wants, everybody can want something but only a few has the means to acquire it. A good example would be that everyone wants to eat out at expensive restaurants everyday but in reality only very few people can actually afford that lifestyle. This is why various segments have been created to target different groups and classes of people.

Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers' minds as a combination of service, quality and price. Some consumers would not mind paying a higher price for an item or service if they received very good service.

This is all part of what a consumer's expectations on a product are, if these perceived expectations are met time after time then they become a loyal customer to that particular company. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years. A good example would be Ben's Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults. They even have patrons fly into Washington DC just to experience their food and service. Companies also create brands and these brands have an effect on people's purchasing habits.

These brands can mean several aspects of the company combined to form a perception in the consumer's mind such as products, services, information and experiences. The more unique and interesting a brand the better it will perform. One brand that comes to mind is the Coach Company that manufactures accessories in the retail sector. They produce items such as handbags, purses, belts and other items. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Segmentation is another way that companies target the consumer to satisfy their needs and companies use this technique to target where they should market their products. There are various criteria that companies use to segment their products and some of them are geographic, demographic, psycho graphic and behavioral.

They would use factors such as how populated and area is or how wealthy the population of a specific area is and target products that fit that mold. This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Companies must also function ethically and honestly to serve the consumer in the best possible manner. Marketing in the United States is unique in the world because it has evolved and changed over the years to blend in with the capitalistic society we live in in the US. This also means that some of the marketing we use in this country can only work with the credit system we currently have. This is not so in other parts of the world even in industrialized countries. So I would view marketing in the United States as one of the spokes in the wheel that makes our economy such a giant as it is today. 

Part B 

Regarding the second argument 'Marketing shapes consumer needs and wants.' I have to also agree with this statement. My reasons are many and varied. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer's mind even if originally they were not interested in the product. I took some time to research some of the words that advertisements commonly use and I found an interesting mix of words and phrases. The word 'free' is the most common denominator I found in the ads, free is used in combinations such as free home trial, free inspection, buy one get one free, free installation, free estimates, free parking, free demonstration and free consultation. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don't need.

Terms such as 'no payments till 2010' or 'money back guarantee' 'no down payment' 'offer good while supplies last' help dissipate any doubts that the consumer may have and spur them on to make the purchase. "Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people."

Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it very appealing to the consumer then at the very bottom is tiny fonts the word 'restrictions apply' they would hide the link that takes you to where the restrictions are listed. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. A good example of a company would be Nike. Nike teamed up with Michael Jordan to create marketing giant. One of the themes behind their partnership was to create the desire within consumers that if they wore Michael Jordan's sneakers they could play basketball or jump as high as him.

This was directed primarily towards the younger consumers and turned out to be a huge marketing success. Companies also take advantage of world events or changes in the economy to come out with new products. A good example is the ever increasing popularity of hybrid cars. This has been brought about by gas prices going up and the economy slowing down. However the increase in hybrid cars has led to a marked decrease of large SUV vehicles. In the past we used to associate hybrid cars with car companies such as Toyota and Honda, but nowadays companies such as Lincoln, Ford and others are coming out with hybrid vehicles. This has been a necessity of them to compete in today's changed car market.  

However advertising is not the only force that drives the consumer. Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. I have always wondered at why companies come out with new models or new releases at such a quick pace. This tactic is basically mainly a tweak or an enhancement of the previous model or version in order to create the perception of a totally new product which in turn creates more demand for the product.

Good examples of these products would be software, Microsoft is especially good at coming out with new versions of their products. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. Established companies are more interested in fulfilling the existing needs of consumers. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement. 

How Does Marketing Create and Satisfy Consumer Needs?

Sunday, April 15, 2012

Walgreens, CVS, and Rite Aid - What RE Investors Should Know in 2011

Walgreens, CVS or Rite-Aid: Which Tenant Is Best in 2011?

There are 3 major drugstore chains in the US: Walgreens, CVS, and Rite Aid. Below are some key statistics about the 3 major drugstore chains as of July 2010:

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Walgreens ranks #1 with market cap of .33 Billion, .25 Billion in revenue, and S&P rating of A+. According to Walgreens, 75% US population lives within 3 miles from its stores. On Oct 1, 2009, Walgreens opened its 7000-th store in Brooklyn, New York. In April 2010, it acquired 258 Duane Reade drug stores in New York Metropolitan area. CVS ranks #2 with market cap of .09 Billion, .1 Billion in revenue (CVS revenue alone is less than Walgreens if revenue from its Caremark group is taken out), and S&P rating of BBB+. CVS opened its 7000-th store in Little Canada, Minnesota on October 5, 2009 and currently operates 7025 drug stores.. Rite Aid ranks #3 with market cap of 9 Million, .53 Billion in revenue, 4780 drug stores and S&P rating of B-.

Investors purchase properties occupied by these drugstore chains for the following reasons:

The drugstore business is very recession-insensitive. People need medicine when they are sick, regardless of the state of the economy. Both rich and poor people in the US have access to medicine. Some even argue that low-income people use more medicine due to free or low-cost drugs offered by government-assisted programs. So the tenants should do well during tough time and have money to pay rent to landlords. The drugstore business has a good prospect in the US: People are living longer and need more medicine to sustain longevity, e.g. Actonel for osteoporosis, Aricept for Alzheimer's symptoms. Older people tend to use more medicine than younger ones as they often have more medical problems. As the 78 million baby boomers are getting closer to retiring age starting from 2008, the drugstore chains anticipate the demand for medicine to increase in next 20 years. The drug market continues to expand as the US population will continue to grow. More and more Americans suffer from various diseases. The number of Americans suffers from seasonal allergies doubled in the last 15 years to 37 million people per Fortune magazine. They spent .4 Billion in 2009 for allergy drugs. As their waist lines balloon (75% of Americans are forecasted to be either overweight or obese by 2020), more Americans are diagnosed with diabetes, high cholesterol at younger and younger ages. In addition, doctors also recommend treating various diseases sooner than later due to better understanding about the diseases. For example, doctors now prescribe antiretroviral drugs for patients soon after infected with HIV virus instead of waiting for the infection to become AIDS. More doctors combine insulin with oral medicines to treat type-2 Diabetes instead of just oral medicines alone. All these factors increase the size of the drug market. Advance in genetic engineering has introduced various new genetic DNA testing kits which allow the genetic diagnosis of vulnerabilities to inherited diseases and disorders. Genetic testing is currently the highest growth segment in the diagnostics industry. Some of these genetic tests will probably transform into direct-to-consumer testing kits available in drug stores in the near future. Upon FDA approval, these new products will potentially bring in additional revenue for drug stores. The passage of Health Care Reform Bill on March 23, 2010 provides insurance coverage to an estimated 33 million more American. This is a major present to the drugstore industry. There are new drugs to treat previously untreatable illnesses, and new diseases, e.g. Viagra for men's unhappiness, Zoloft for depression, Avastin for colon cancer, Herceptin for breast cancer, Nicotine patches for smokers to kick the habit, Tamiflu for a potential bird flu pandemic, vaccine for swine (H1N1) flu pandemic, Tekturna/Rasilez for hypertension and various new drugs for AIDS and Attention Deficit Disorder (ADD). The new medicines are very expensive, e.g. a year's supply of Avastin costs about ,000. Eli Lilly has sold about .8 billion of Zyprexa in 2007 for schizophrenia and yet most people have never heard of this medicine. There are existing drugs now approved to treat new illnesses and thus increase their sales revenue. For example, Lyrica was originally intended to treat pain caused by nerve damage in people with diabetes. It is now approved by FDA to treat Fibromyalgia which affects 5.8 million Americans per WebMD. Big advances in genetics, biology and stem cells research are expected to produce a new class of drugs to treat diabetes, Parkinson's and various rare genetic disorders. For example the new drug Ilaris from Novartis targets genetic causes of an inherited disorder that there are only 7000 known cases worldwide. However, Novartis hopes to gradually broaden its drugs to a blockbuster drug to more common disorders caused by similar genetics. Technology and modern life introduce and require new products, e.g. pregnancy test kits, Lamisil for stronger clearer toe nails, Latisse for longer & thicker eyelashes, Premarin for menopausal symptoms, diabetic monitors, electronic toothbrushes, contact lenses, lenses cleaners, diet pills, vitamins, birth-control pills, IUDs, nutrition supplements and Cholesterol-lowering pills (Americans spent nearly B in 2006 on Cholesterol medications alone per IMS Health, a Connecticut-based consulting company that monitors pharmaceutical sales.) There are also more surgeries: C-sections, Kidney transplants, open-heart triple by-pass, and breast augmentations. More surgeries mean more medicines are needed such as Vicodin for pain management and Warfarin to prevent blood clots in surgeries. Before the customers can get to the medicine aisles or pharmacy counters, they have to pass by chocolates, sodas, digital cameras, watches, toys, dolls, beers and wines, cosmetics, video games, flowers, fragrances, and greeting cards. Drug stores hope you use the one-hour photos services and exchange your liquid propane tanks there. The stores also carry seasonal items, e.g. Halloween costumes, and "As Seen on TV" merchandise, e.g. Shamwow. As a result, customers buy more than their prescriptions and medicine in these drugstores. Rite Aid sells more 28,000 non-pharmacy items in its stores while Walgreens has 22,000 different items on store shelves. CVS reported that non-pharmacy sales represented 30% of the company's total sales in January of 2007. The figure for Walgreens is 34% and 37% for Rite Aid. Many pharmacy locations are in effect convenience stores especially ones that are in residential or rural areas. And so Walgreens hopes that customers also pick up WD-44, and screw drivers at its stores instead of at Home Depot; Thai Jasmine rice, and fish sauce to avoid a trip to Safeway or Kroger Supermarkets. During the recession, sales of these non-drug items are down as customers buy what they need and not what they want. Walgreens tries to reduce the number of items by 4000. It also introduces its own private label which has higher profit margins. There are more and more generic medications on the market as a number of enormously popular brand-name blockbusters will lose their 20-year long patents, e.g. Lipitor (best selling drug in the world to lower cholesterol) in 2010, Viagra (you know what it's for) in 2012. Drugstores prefer to sell generic drugs to customers due to higher profit margins than the brand-name medications. Some people are addicted to pain killers, e.g. Hydrocodone and consume a large amount of medicine, e.g. 30-day dosage in a day to get high. According to testimony from the National Institute on Drug Abuse, US retail pharmacies dispensed nearly 180 million prescriptions in 2007 for opiates, e.g. Hydrocodone. A high percentage of these prescriptions are probably not used for any legitimate medical purposes. This author estimates that at least 10% of the dispensed prescription drugs are not used at all and sit idle in the medicine cabinets. They are eventually expired and thrown away. These companies sign very long-term, NNN leases, guaranteed by their corporate assets. This makes the investment in the underlying property fairly low risk, especially for Walgreens with an A+ S&P rating. In fact, these properties are sometimes referred to as investment-grade properties. Once the drugstore chains sign the lease, they pay the rent promptly and timely. This author is not aware of any properties leased by one of these drugstore chains in which the tenants failed to pay rents. Even when the stores are closed due to weak sales (Walgreens closed 119 stores in 2007), these companies may sublease the properties to other companies and continue to pay rents on the master leases. A typical Walgreens lease consists of 20-25 year primary term plus 8-10 five-year options. During primary term and options, there will be no rent increases in most of the leases. This is the main disadvantage of investing in Walgreens drugstores. A typical CVS lease consists of 20-25 year primary term plus 4-5 five-year options. The rent is normally flat during the primary term and then there is a 2.5%-10% rent increase in the in each 5-year option. A typical Rite Aid lease consists of 20-25 year primary term plus 4-8 five-year options. The lease often has a rent increase every 5-10 years.

Investment Risks: Although the pharmacy business in general is recession-insensitive, there are risks involved in your investment:

The main downside about investing in pharmacies is there is little or no rent bump for a long time, e.g. 20-50 years, especially for Walgreens. So the rent is effectively reduced after inflation is factored in. This is one of the main reasons these properties do not appeal to younger investors. The 3 drugstore chains now have a new formidable competitor, Wal-mart. Wal-mart sells prescription drugs in more than 4000 Wal-mart, Sam's Club and Neighborhood Market stores in 49 states. The retail giant is known for launching in 2006 a highly-publicized generic prescription drug program which now sells 350 generic medications for a 30-day supply. The actual number of medications is less as the medications with different strengths are counted as different medications. For example, Metformin 500 mg, 850 mg, and 1000 mg are counted as 3 medications. Wal-mart probably makes very little profits on these medications if any. However, the marketing campaign--created by Bill Simon, the President and CEO of Wal-mart US, generates a lot of publicity for Wal-mart. Wal-mart hopes to draw customers to its stores with other prescriptions where it has higher profit margins. In an unscientific survey with just one brand-name prescription of Lyrica, this author finds the lowest price at Costco, the highest price at Walgreens and Wal-mart at the middle. Other drug chains try to counter Wal-mart in different ways. Target now offers the same 350 generic medications for for a 30-day supply. Walgreens has a Prescription drugs club with membership fee which offers 1400 generic medications for as little as /week. CVS says it will match any offers from its competitors. Chief Business Correspondent Rick Newman from US World & News Report predicted that Rite Aid might not survive in 2009. While Rite Aid is still around in 2010, dire predictions continue. The study by Audit Integrity gave Rite Aid about a 10.5 percent chance of filing for bankruptcy in 2010. Drugs are also sold in thousands of supermarkets, Target stores, and Costco warehouses. However, there are no drive-through windows at these stores or Walmart to conveniently drop off the prescriptions and pick up medicines. Customers will not be able to pick up their prescriptions during lunch hour or after 7PM at Target stores or supermarkets. They need to have membership to buy medicines at Costco. Others may not fill their prescriptions at Walmart because they don't want to mingle with typical Walmart customers who are in lower income brackets. And some babyboomers don't want their prescriptions filled at Target or Walmart because there are no comfortable chairs for them to sit down to wait for their medicines. Many leases in areas with hurricanes and tornados are NNN leases with the exception of roof and structure. So if the roof is damaged, you will have to pay for the expenses. The tenant may move to a new location down the road or across the street when the lease expires. This risk is high when the property is located in small town where there is low barrier for entry, i.e. lots of vacant & developable land. The tenant may ask for rent concession to improve its bottom line. The possibility is higher if the tenant is Rite Aid and if the store has low sales revenue and/or higher than market rent. More Americans are walking away from their prescriptions, especially the most expensive brand-name medicines. This may have negative impact on the sales revenue and profits of drug stores and consequently may cause drug store closures. According to Wolters Kluwer Pharma Solution, a health-care data company, nearly 1 in 10 new prescriptions for brand-name drugs were abandoned by people with commercial health plans in 2010. This is up 88% compared to 4 years ago just before the recession began. This trend is driven in part by higher and higher co-pays for brand name drugs as employers are shifting more insurance costs to their employees.

Among 3 drugstore chains, Walgreens and CVS pharmacies in general have the best locations-at major intersections while Rite Aid has less than premium locations. Walgreens tends to hire only the top graduates from pharmacy schools while Rite Aid settles with bottom graduates to save costs. When possible all drugstore chains try to fill the prescriptions with generic medications which have higher profit margins

Walgreens: the company was founded in 1901 by Charles Walgreen, Sr. in Chicago. While the company has existed for more than 100 years, most stores are only 5-10 years old. This is the best managed company among the three drugstore chains and also among the most admired public companies in the US. The company has been run by executives with proven track records and hires the top graduates from universities. Due to its superior financial strength--S&P A+ rating-- and premium irreplaceable locations, properties with leases from Walgreens get the highest price per square foot and/or the lowest cap rate among the 3 drugstore chains. In addition, Walgreens gets flat rent or very low rent increase for 20 to 60 years. The cap rate is often in the low 6% to 7.5% range in 2009. Investors who buy Walgreens tend to be more mature, i.e. closer to retirement age. They are looking for a safe investment where it's more important to get the rent check than to get appreciation. They often compare the returns on their Walgreens investment with the lower returns from US treasury bonds or Certificate of Deposits from banks. Walgreens opened many new stores in 2008 and 2009 and thus you see many new Walgreens stores for sale. It will slow down this expansion in 2010 and focus on renovation of existing stores instead

CVS: CVS Corporation was founded in 1963 in Lowell, MA by Stanley Goldstein, Sidney Goldstein, and Ralph Hoagland. The name CVS stands for "Consumer Value Stores". As of 2009, CVS has about 6300 stores in the US, mostly through acquisitions. In 2004, CVS bought 1,200 Eckerd Drugstores mostly in Texas and Florida. In 2006, CVS bought 700 Savon and Osco drugstores mostly in Southern California. And in 2008 CVS acquired 521 Longs Drugs stores in California, Hawaii, Nevada and Arizona for .9B dollars. The acquisition of Long Drugs appears to be a good one as it CVS does not have any stores in Northern CA and Arizona. Besides, the price also included real estate. It is also bought Caremark, the largest pharmaceutical services company and changed the corporation name to CVS Caremark. When CVS bought 1,200 Eckerd stores, it formed a single-entity LLC (Limited Liability Company) to own each Eckerd store. Each LLC signs the lease with the property owner. In the event of a default, the owner can only legally go after the assets of the LLC and not from any other CVS-owned assets. Although the owner loses the guaranty security from CVS corporate assets, this author is not aware of any incident where CVS closes a store and does not pay rent.

Rite-Aid: Rite Aid was founded by Alex Grass (he just passed away on Aug 27, 2009 at the age of 82) and opened its first store in 1962 as "Thrif D Discount Center" in Scranton, Pennsylvania. It officially incorporated as Rite Aid Corporation and went public in 1968. By the time Alex Grass stepped down as the company's chairman and chief executive officer in 1995, Rite Aid was the nation's largest drugstore chain in terms of total stores and No. 2 in terms of revenue. His son, Martin Grass, took over but was ousted in 1999 for overstatement of Rite Aid's earnings in the late 1990s. Rite Aid is now the weakest financially among the 3 drugstore chains. In 2007, Rite-Aid acquired about 1,850 Brooks and Eckerd drugstores, mostly along the East coast to catch up with Walgreens and CVS. In the process, it added a huge long term debt (currently owes over .69 Billion) and is the most leveraged drugstore chain based on its market value. The integration of Brooks and Eckerd did not seem to go well. Revenue from some of these stores went down as much as 20% after they change the sign to Rite Aid. In 2009, Rite-Aid had over 4900 stores and over Billion in revenues. The figures went down in 2010 to 4780 stores and .53 billion in revenue. On January 21, 2009 Moody's Investor Services downgraded Rite Aid from "Caa1" to "Caa2", eight notches below investment grade. Both ratings are "junk" which indicate very high credit risk. Rite Aid contacted a number of its landlords in 2009 trying to get rent concession to improve the bottom line. In June 2009, Rite Aid successfully completed refinancing .9 Billion of its debts. However, it continues to struggle in 2010 as same store sales decreased 2.5% in June, 1.7% in May, 1% in April,.1% in March, 3.2% in February, and 2.1% in January..

Things to consider when invested in a pharmacy

If you are interested in investing in a property leased by drugstore chains, here are a few things you should consider:

If you want a low risk investment, go with Walgreens. In stable or growing areas, the degree of safety is the same whether the property is in California where you get a 6% cap or Texas where you may get a 7.5% cap. So, there is no significant advantage to invest in properties in California as the property value is based primarily on the cap rate. In 2010, the offered cap rate for Walgreens seems to come down from 7.5%-8.4% in 2009 to 6.5%-7.5% for new stores. If you are willing to take more risk, then go with Rite-Aid. Some properties outside of California may offer up to 10% cap rate in 2010. However, among the 3 drug chains, Rite Aid has 10.5% chance of going under in 2010. Should it declare bankruptcy, Rite Aid has the option to pick and choose which locations to keep open and which locations to terminate the lease. To minimize the risk that the store is shuttered, choose a location with strong sales and low rent to revenue ratio. Financing should be an important consideration. While the cap rate is lower for Walgreens than Rite Aid, you will be able to get the best rates and terms for Walgreens. A 7.25% cap Walgreens with 5.25% interest rate on the loan will generate more cash flow than a 10% cap Rite Aid with 9% interest rate (if you could find a lender for Rite Aid). If you are not a conservative investor or risk taker, you may want to consider a CVS pharmacy. It has BBB+ S&P credit rating. Its cap rate is higher than Walgreens but lower than Rite Aid. Some leases may offer better rent bumps. On the other hand, some CVS leases, especially for properties in hurricane areas, e.g. Florida are not truly NNN leases where landlords are responsible for the roof and structure. So make sure you adjust the cap rate down accordingly. Some of the CVS locations have onsite Minuteclinic staffed by registered nurses. Since this clinic idea was introduced recently, it's not clear having a clinic inside CVS is a plus or minus to the bottom line of the store. All 3 drugstore chains have similar requirements. They all want highly visible, standalone, rectangular property around 10,000 - 14,500 SF on a 1.5 - 2 acre lot, preferably at a corner with about 75 - 80 parking spaces in a growing and high traffic location. They all require the property to have a drive-through. Hence, you should avoid purchasing an inline property, i.e. not standalone and property with no drive-through windows. There is a chance that these drugstores may not want to renew the lease unless the property is located in a densely-populated area with no vacant land nearby. In addition, if you acquire a property that does not meet the new requirements, for example a drive-through, you may have a problem getting financing as lenders are aware of these requirements. If the pharmacy is opened 24 hours a day, it is in a better location. Drugstore chains do not open the store 24 hours day unless the location draws customers. Many properties may have a percentage lease, i.e. the landlord can get additional rent when the store's annual revenue exceeds a certain figure, e.g. M. However, the revenue used to compute percentage rent often excludes a page-long list of items, e.g. wine and sodas, tobacco products, items sold after 10 PM, drugs paid by governmental programs. The excluded sales revenue could account for as much as 70% of store's gross revenue. As a result, this author has seen only 2 stores in which the landlord is able to collect additional percentage rent. The store with a percentage rent is required to report its monthly sales to the landlord. As an investors, you want to invest in a store with strong gross sales, e.g. over 0 per square foot a year. In addition, you also want to check the rent to revenue ratio. If the figure is in the 2-4% range, the store is likely to be very profitable so the chance the store is shut down is low. It does not matter how good the tenants are, avoid investing in declining and/or low-income areas or small towns with less than 30,000 residents within 5 miles ring. In a small town, it may be the only drug store in town and captures most of the market share. However, if a competitor opens a new location in the area, revenue may be severely affected. These properties are easy to buy now and hard to sell later. In 2009 where the credit market is tight, you may have problems finding a lender to finance these properties. Many properties have an existing loan that the buyer must assume. If you have a 1031 exchange, think twice about buying this property. You should clearly understand loan assumption requirements of the lenders before moving forward. Should you fail to assume the existing loan (assuming an existing loan is a lot more difficult than getting a new loan), you may run out of time for a 1031 exchange and may be liable to pay capital gain. With few exceptions, drugstore chains do not own the stores they occupy for several reasons. Here are just a couple of them: They know the pharmacy business but don't know real estate. Stock investors also don't want Walgreens to become a real estate investment company. Owning the real estate will require them to carry lots of long term debts which is not a brilliant idea for a publicly-traded company. About 10% of the drugstore properties for sale and typically CVS pharmacies require very small amount of equity to acquire, e.g. 10% of the purchase price. However, you are required to assume an existing fully-amortized loan with zero cash flow. That is, all of the rent paid by the tenant must be used to pay down the loan. The cap rate may be in the 7% range, and the interest rate on the loan could be attractive in the 5.5% to 6% range. Hence, the investor pays off the loan in 10 to 20 years. However, the investor has no positive cash flow. This requires you to come up with outside cash to pay income tax on the rental profits (the difference between the rent and mortgage interest). The longer you own the property, the more outside cash you will need to pay income taxes as the mortgage interest will get less and less toward the end. So who would buy this kind of property? The investors who have substantial losses from other properties. By acquiring this zero cash flow property, they may offset the income from the drugstore tenant against the losses from other investment properties. For example, a property has 5,000 of rental profits a year, and the investor also has losses of 0,000 from other investment properties. As a result, the combined taxable profits are only ,000. The uninformed investors who fail to consider that they have to raise additional cash to pay income taxes.

Out of the Box Thinking If you put too much weigh on the S&P rating of the tenants, you may end up either taking a lot of risks or passing up good opportunities.

Good location should be the key in your decision on which drug store to invest in. It's often said a lousy business should do well at a great location while the best tenant will fail at a lousy location. A Walgreens store that is closed down later on (yes, Walgreens closed 119 stores in 2007) is still a bad investment even though Walgreens continues paying rent on time. So you don't want to blindly invest in a drug store simply because it hasa Walgreens sign on the building. No company is crazy enough to close a profitable location. It does not take a rocket scientist to understand that a financially-weak company like Rite Aid will make every effort to keep a profitable location open. On the other hand, a financially-strong Walgreens will need justifications to keep an unprofitable location open. So how do you determine if a drug store location is profitable or not if the tenant is not required to disclose its profit & loss statement? The answer is you cannot. However, you can make an educated guess based on store's annual gross revenue is often reported to the landlord as required by the percentage clause in the lease. With the gross revenue, you can determine the rent to income ratio. The lower the ratio, the more likely the store is profitable. For example, if the annual base rent is 0,000 while the store's gross revenue is M then the rent to income ratio is 5%. As a rule of thumb, it's hard to make a profit if this ratio is more than 8%. So if you see a Rite Aid with 3% rent to income ratio then you know it's likely a very profitable location. In the event Rite Aid declares bankruptcy, it will keep this location open and continue paying rent. If you see a Rite Aid drug store with 3% rent to income ratio offering 11% cap, chances are it's a low risk investment with good returns. The weakness of corporate guaranty from Rite Aid is probably not as critical and the risk of having Rite Aid as a tenant is not really that significant. Drug stores with new 25 years leases tend to sell at lower cap, e.g. 7-7.5% cap on new stores versus 8.0-8.5% cap on established locations with 8-10 years remaining on the lease. This is because investors are afraid that the tenants may not renew the leases. Unfortunately, lenders also have the same fear! As a result many lenders will not finance drug stores with 2-3 years left on the leases. The fact that drugstores with new leases have a premium on the price means they have potential of 10% depreciation (buying new at 7.3% cap and selling at 8.3% cap when the leases have 10 year left). Some investors will not consider investing in drug stores with 5-10 years left on the lease. They might simply ignore the fact that the established stores may be at irreplaceable locations with very strong sales. Tenants simply have no other choices other than renewing the lease.

Walgreens, CVS, and Rite Aid - What RE Investors Should Know in 2011

Saturday, April 14, 2012

Debt Settlement Letter - Example of a Good Debt Settlement Letter

Debt settlement letters are very important because they set terms to help you rid yourself of debt. They're a binding contract and can help fix your credit rating if done correctly. There are a number of things that should always be included in one of these letters to make sure you aren't setting yourself up for trouble. Here's an overview of what you need to include along with a sample letter.

Always make sure your name, address and zip code are located on the letter, along with today's date. The collector's name and address should follow, along with your account number. Address the letter to someone helpful you spoke with by phone if possible. Explain your debt situation and what you plan to do. List the amount of debts you have and what you can do to improve your chances of repayment, such as a new job. Be sure to include a proposed settlement amount, along with your terms. When you receive a letter back agreeing to your terms, include a payment. Sign the letter and date it.

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Your name
Address
City, State and Zip
Today's date

Creditor Name
Address
City, State and Zip

Re: Your Name
Creditor's Account Number
Your Social Security Number

I (name) wish to settle the outstanding debt with (creditor). (Explain why you've fallen into debt.) I strongly wish to pay back this debt.

Currently, the outstanding debt balance is (dollar amount). I am willing and able to settle this amount for (amount you can afford to pay). As part of this settlement I am making the following requests:

My account will be shown paid in full.
Any ligitation is dropped.
All negative listings will be deleted from the three credit bureaus below.
Equifax
Experian
TransUnion

Upon acceptance of this letter (creditor name) agrees to the terms and settlement conditions and I (name) will send an overnight money order in the amount of (settlement amount) paid to (creditor name).

(Creditor name) agrees to forward this letter to the three credit bureaus listed so negative listings may be deleted.

(Print Your Name) (Print Date)
(Sign your name)

Debt Settlement Letter - Example of a Good Debt Settlement Letter

Friday, April 13, 2012

Popular Small Businesses to Start For Very Little to No Money

Starting Small Businesses on a Shoestring

If you've been out of a job and the expectations of job openings in your area of skills look depressing, take heart. Opening your own organization may not be as expensive as you might believe with these strategies on how to start a booming small business at very little to no cost. With Angel Lenders and government and SBA help, small businesses are starting up and and those that have been losing profits during the recession are getting back on track.

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You need to comprehend what the marketplace and competition is for your manufactured goods or services first. If there is a community (or global) demand for what your organization offers, the next step is to create a business strategy. Without a business strategy or plan, you'll run the risk of failure early in the game. Be clear in your mind that you have a passion for your small business ideas as well. This is of great consequence if your business is to have many years of growth.

What is a Business Plan?

A business plan or model outlines the arrangement of your business, methods for marketing and promotion, the purchase of equipment, and what your business' objective is. A business plan is just that: a plan. You need to jot down all of your ideas and build your plan in an easily-understood format that will suit any intention, including for use in a lending situation.

Create Your Business Ideal

Besides having a business plan, you need to design your business model. Your business archetype should be geared around keeping cash outlay low without giving up quality so that the highest profits possible can be achieved. Although most businesses design this type of model as a course of action, a low- to zero-cost start-up business needs to be particularly creative since resources and supplies are limited in the beginning.

The Prime Principles for Starting a Business with Little Money

1. Set up a computer for online access (you may get a 'bundled' rate through your current residence or cell phone provider) and become acquainted with cheap or free software as well as free web-based applications.

Before buying anything, especially software-related, make sure there aren't free counterparts to be had by running a search and checking out Google Aps and the Microsoft website. Also take a look at open-source (free) software such as OpenOffice.

2. Determine who your buyers are, where your expertise lays and what folks are looking for.

3. Find out who your vendors may possibly be for services (like flyer distribution) or equipment (such as a printer) and if you can work out a barter agreement.

4. Create a website and have it hosted for free. There are many very high-quality free website editors that also offer free hosting from the same site. Run a search on "free website editor and hosting" to find a company you like and is easy to work with.

5. Become a member of local network groups and online forums, and set up a free blog through Blogger.com or other free blog site. Some network groups could charge small yearly dues but, on the whole, online network groups and forums are free. These are your free advertising methods so be sure to keep this in mind when considering any costs or dues.

6. Get free business cards from sites such as VistaPrint.

7. Become an affiliate for products and services that complement your business and promote them on your website and blog(s).

8. Read everything you can about the business you're in to increase your knowledge, know-how and expertise. Folks trust people who unreservedly give good advice and wind up buying from them.

9. Think about composing an informational booklet or how-to e-book and publish these for sale on your website and blog. Information sells.
While a few visitors may not pay money for a product, they might purchase your information on how to create their own product or how to do something without buying an encyclopedia. For instance, one small business proprietor builds and sells very small homes. When the recession hit, the home sales fell but the sales of the plans for the homes increased considerably and has kept his business going strong.

10. Try to set up a niche to make your business unique and set apart from the other guys. For instance, if you can't afford to breed dogs, you could think about creating dog treats, collars, and toys cheaply to market to breeders and sell at pet and craft shows.

Low-Cost Small Business Ideas

If you have no notion what kinds of businesses are minimal and economical to start, look at retail trends on the Internet. You might be surprised at how many fun and cool business ideas there are that can be started for very little money---if any money at all---such as:

1. Logo Design
2. Website Design
3. Office and/or Building and Home Cleaning
4. Interior and/or Exterior House Painting
5. PC Repair
6. Landscaping
7. Credit Rating Restoration Assistance
8. Pet sitting, boarding, and grooming (I know a woman who goes to residences to groom their pets and she beats all the competition. In fact, she has more work than she can handle).
9. Courier for Businesses
10. eBay Consignment Sales for Others

There are many more low-cost businesses ideas out there. As long as you have the passion and desire to get going with your business ideas and plans, you can create profits you can live off of.

Popular Small Businesses to Start For Very Little to No Money

Sunday, April 8, 2012

Coaching Tools 101 - The Wheel of Life - 11 New and Improved Uses For the Ultimate Coaching Tool

The Wheel of Life may be 'old hat' to us coaches, but it's a powerful visual coaching tool with many uses in the coaching world. In fact it may just be the best and most flexible coaching tool -- in any coach's toolbox.

We forget that The Wheel of Life is still new to most of our clients. And even when they have come across it before it will tell them something new when they use it again, because like most coaching tools it can only catch how someone feels at a moment in time.

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So, apart from the common use of the wheel to look at life balance, how else can we use The Wheel of Life to help our clients? Here are 11 new and improved uses for The Wheel of Life:
Use The Wheel of Life to help your clients set meaningful goals. Areas with low scores are ideal candidates for your clients to set bigger goals around. Tip: This is an especially useful tool for business and career/executive coaches -- to edge left-brained clients into 'softer' areas that improve their whole lives. Which will, of course, benefit their careers and businesses in the long run. Use a wheel to drill down and help your clients understand their lives and issues more deeply. Take one of the segments or categories and ask them to delve deeper by writing out 8 areas that make up that segment for them. Tip: Eg. a 'Finance' wheel could include saving for a house or wedding, spending less/budgeting, saving for retirement, paying off credit cards, getting a better paid job etc. Help your clients see how far they've come. Use The Wheel of Life monthly or quarterly with your clients, as both a check-in to see how they're doing AND as a way for them to see how they've improved and grown. Improved scores demonstrate concrete value from coaching and help clients see their learnings and progression. Tip: It's a bit like looking back over an old journal and seeing how far you've come! De-stress your Clients! What about The Wheel of Stress of The Wheel of Frustration? Take the usual 'life balance' categories off the wheel and help your client 'free think' through their issues. Get them to label the top 8 areas that stress them out or frustrate them most. Ask them to score HOW stressful and frustrating each of their areas is out of 10 -- and review the results with them. Tip: Ask, which area stresses them out the most? Are there any surprises? How could they lower their scores? Help your clients get excited about life! How about The Wheel of Happiness, Fun or even Excitement? Depending on what your client needs/is looking for, ask your client to come up with 8 areas or things that are fun or make them excited or happy. Label the wheel segments accordingly and ask your client for an action or commitment for each segment. What do they notice? How could they bring more of each segment into their lives? Tip: Help them find multiple wins, ie. areas where one action raises their score across a number of areas? For Business Coaches, use the wheel to identify Sales and/or Marketing actions for your clients. Take a blank wheel and add the key areas where your clients need to take action. Ask your clients come up with actions for each to complete in the next month. Tip: For example, a Marketing Wheel might include the following; online social networks, SEO, article marketing, traditional networking, newsletter, trade shows, advertising, seminars. Priorities Management. What are your client's top priorities -- this could be at work, home or life in general. Ask your client to label each segment and specifically identify their top 3 priorities. Then get them to score their satisfaction out of 10 for each area. Tip: What do they notice? Do they have their priorities 'straight' or do they need to shift their focus? What actions could they take to improve their scores? Understanding what's TRULY important in life. Get your client to list or brainstorm their priorities or goals - asking them to list everything they want to "Be, Do and Have" in life is a great way to do this. Now ask them to take each priority or goal and go around the Wheel of Life 'balance' categories and ask, "Will achieving this improve my satisfaction in this area?" and for each area that is improved, that goal gets a point. Then you review which goals get the highest and lowest scores. What do they notice? What have they learned? This helps people to see what will truly make a difference in their lives as opposed to what they think will improve their lives. Tip: Let's assume your client wants to buy a Ferrari. Will it improve their Finances? No. Will it improve their relationships with family and friends? Probably not. Will it improve their Career? Unlikely. Will it improve their Fun? Yes. And so on until you get a score of perhaps 2 out of a possible 8. Now take being a great Dad. It may not improve your finances or your career (although you never know) but it will help your family relationships, fun, health, personal growth etc so you perhaps get a score of 6 out of 8. Identifying skill gaps for promotions/new jobs/careers. Use a blank wheel and get your client (or you can do this beforehand) to label the Top 8 Skills they will need to get the job or promotion they want. Now get them to score, out of 10, where they are at the moment against each of the skills. Finally assign an action against each of the skill areas where they need to boost their skills. Tip: You could even ask them to identify an action for areas where they score highly, "What could they do to truly excel at that skill?" Help your clients identify what they are looking for in a relationship. This is called The Relationship Wheel. So, take a blank wheel and ask your client to label the segments with the 8 qualities an ideal partner would have. This MUST be done by the client! And then ask them to give a score as to how IMPORTANT out of 10 each quality is. This will help them identify whether being attractive or romantic is as important as being reliable, having a good sense of humour or a good parent. Tip: You can even use the strategy outlined earlier in number 8 where you take each personal quality they've listed, and give it a point for each area on the Wheel of Life that it improves. Which qualities will truly make a difference in their lives? General Action Planning. Simply use a blank wheel to help your client come up with actions. Write the goal at the top of the page and then ask them to write out the 8 actions or chunks of work that make up their goal. Tip: Ask them to put a date on each -- and they can use the pieces of pie to record % complete for each area until it's complete!Of course you're not limited to 8 segments -- it's just a useful number -- and an easy one to divide the wheel into! So, feel free to use fewer segments or split segments to get more.
And whatever we've used the wheel for I like to ask this question when complete, "So, if this wheel represented your life/relationship/career/marketing strategy, is it a bumpy ride?"
I hope this has given you some new ideas as to how you can work with and use 'The Wheel of Life' in your coaching practice. Give it a try - it's wheely good!

Coaching Tools 101 - The Wheel of Life - 11 New and Improved Uses For the Ultimate Coaching Tool